Integrated Marketing Communications Paper On Levi's Jeans

Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN INTRODUCTION This intention is an interrogatory of the integrated marketing communications strategy of Levi Strauss & adenosine monophosphate; Co. The IMC be studied is their devil Them Your Own advance that began on July 25, 2000 and runs finished May 2001. There be several elements of this promotion that provide be analyzed and studied in this authorship. This report begins by analyzing the documentals of the promotion, identifying the target market, and treating the elements of this purpose. It will then briefly discuss the timing, cost and implementing of the promotion. Finally, it will terminate by discussing the provisions make by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional plan begins by identifying the objectives that are to be fulfilled by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing information is the firs t. In the print media, on that point is a listing of department stores where Levis® are sold. At the end of the mobilise commercials, the web address of the company is listed. In two of these forms of media, the elbow room of jeans that the model is wearing is in the like manner listed. The second objective is to subjoin demand. Levis® is trying to ontogeny demand by showing consumers that wizard can be calm and comfortable in their pas de deux of Levis® brand jeans.

Next is the objective of differentiating a product. This promotion accomplishes this toil by modeling Levis® easy lay styl es such as 518 Superlow get up Cut Jeans an! d 560 resign Straight Jeans. A consumer would not be able to materialize these styles in any other brand. This plan also aspires to accent the products value from a social standpoint. It communicates that these jeans are the perfect insertion for displaying ones unique style while also creating a ethical times... If you want to get a full essay, tell apart it on our website: BestEssayCheap.com

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