Marketing Week2

NameInstructorCourseDateMemoDate : 26th October , 2007To : Trump , CEOFrom : Internal Team , MarketingSubject : Proposal on how to get citizenry to visit Trump casino s websiteFollowing the fashion that Trump casino s website is non visited by anybody , the internal squad has positive a envision to change the situation The proposal for the plan is as follows , examine and respond for an implementationProblemThe economy turn tabu has established sanctions on the hotel and merriment industry and exerts less press on the industry enabling emergence of many casinos that be high tech and well established than Trump forcing wad to opt for standalone casinos (Compudigm , 2006 The hotel industry and gum olibanum casinos is affected by tourists attending rates . Many tourists arriving ar opting for new hotels and client hospitable standalone casinosCustomer family relationship program available is non that friendly and indeed not reliable . It is old and does not support show of relevant node inter act asion data that gage suffice implement new technologies and methods that improve guest dish up and rejoicing . It does not support storage of huge amounts of authoritative judgment of conviction data on customer fundamental interaction and merchandise impetus changes . It does not harbor management systems to try data to benefactor management in making go bad decisions concerning any essential improvements . In addition , the customer relationship program does not cater for integrated casinos information concourse . Customers are inclined to standalone casinos and not online casinos because they don t feel unattackable with their money impart through the internetPlan proposalCritical issue is on electronic market placeing and exercise of the 4S s in web marketing instead t han 4P s of marketing theoriesScopeMarket a! nalytic thinking : the competition lies on the customer standalone traveling bag and the overall touristry and entertainment market . in that location are many casinos operational in the country and submit in customer partake . soon trump casinos have big market share with regard to standalone entertainment base but the online sport is not being used .

With an powerful online integration system temporary worker will be able to adapt to any changes in market trends in the succeeding(a)Potential customers : the customers include home and foreign fun customers . Tourists constitute a large number of customers and their involve whe el within entertainment no just gambling . up-to-the-minutely , there are standalone casinos in all hotels of trump and of late the management saw a need to provide an online gaming to help satisfy customer needs wherever thy are . The priority should be stage set on the base casinos and more than affiliation to online gamingInternal analysis : the fundamental law needs to commit pregnant finance and technological resources to the packaging , advertisement and improvement of the website . Current transaction processes should be re-engineered to contrive changing customer needs , and more put dialect on satisfying customer values so that future customer needs and market trends can be soft implemented through incorporation to the existing system . vane technology will help a lot in maintaining already acquired customers and will act as an advertisement musical instrument to expand casino market base...If you want to get a full essay, order it on our website: BestEssayCheap.com

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