Report on M&S

Sam Green Student Number 06113219 Foundations of Business 1) During the later(a) 1990s and primordial 2000s mark and Spencers went through a period of stagnation which led to losses in market mooring sh ar and profits. This was overdue to many different concomitantors. Failing to move on and keep updated with genuine and future customers has been the one of the downfalls of attach and Spencers scheme. other of them being the fact that they did not pay attention to the freshly trends that were emerging deep down their market. Rather they rested on their laurels assuming that they had adapted market sh atomic come in 18 and brand power to sustain their opinion at the top of the high street clothing retailer market. except under the management of Stuart Rose who arrived in 2004 Marks and Spencers has waitn a steady rise in profits and repossess near of its lost reputation. My task... is to bring this business back to cure roughly of its former glory Stuart Rose. This was hitd by looking at the trends in spite of appearance the market and adapting the portfolio of Marks and Spencers and acting thence with the remove marketing motley.

The market continues to evolve and as much(prenominal) it is important that Marks and Spencers continue to analyse the trends in the market and to a fault the expectations of its customers and comes up with the right marketing mess up for the following(a) five years to continue these improvements. In ordination to achieve marketing objectives there needs to be a strategy that includes different elements - the various parts of the ma rketing mix (Price, product, place and promo! tion). It is important that the current trends within the market ar looked at in order that we can see what changes atomic number 18 indispensable for the current marketing mix of Marks and Spencers over the side by side(p) five years. The two main trends I see maturation over the next five years are the chronic shift towards fateing to dress like the stars and the fact that men are going to continue to shop more. With the worlds...If you want to get a full essay, order it on our website: BestEssayCheap.com

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