The effects of MTV on youth consumer culture.

With a look at todays society one would give ear many changes in the values of our emerging generation. ?The United States has very much malls than high schools, and the Statesns spend more time shopping than reading.?(Quindlen). This ontogenesis of consumerism in our country must be attributed to something. Since our generation, arbitrarily name generation Y, is moving into adulthood, we must look at what has influenced our adolescence, and what is inert influencing today?s teens. Through surveys it has been determined that MTV is the preferred make for amongst Ameri go off teenagers, averaging to almost 75 percent of the teen extract claiming regular viewership. Of this vast proportion, most admit to watching MTV for up to fifteen hours a week. These numbers alone makes one view that MTV is the primary force finessing the desires of our youth. But while MTV?s being is go acrossmingly innocent, its capitalistic self-interest has led focal exhibit to a habit of fi ckle trendsetting and targeted marketing which is reparation the personal manner its young viewers see the world. As we argon seeing this phylogeny of values in our generation we can also see the evolution of MTV. The 1980?s gave birth to many society-altering events. Yuppie greed, Reagonomics, and raised familiar ethics all shaped the way modern America thought and acted.

In this time of central conservatism a new television network emerged with the hopes of transport forth a new art form, the unison video. This daring medium of music television tested the limits of traditionalism by presenting videos from ne w wave acts such as Blondie and DEVO, and ha! rd list bands such as Twisted Sister and Motley Crue. MTV seemed bid a renewing for underground artists. A revolution which was virtuous by the virtuous majority and the marketing dollar (Crawford). Fast-forward twenty years to the present. MTV no longer... If you want to get a bountiful essay, order it on our website: BestEssayCheap.com

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